Client: Humana
Project: Window Graphics Design
Location: Humana Neighborhood Centers, Queens, NY

Overview: This project involved the creation of window graphics for the Humana Neighborhood Centers location in Queens, NY, where the local community's demographic includes both Chinese and English speakers. The goal was to design a visually engaging and functional experience that appealed to the diverse audience while remaining on-brand for Humana.

Design Concept: To ensure the graphics were inclusive, we incorporated both Chinese and English text, seamlessly blending the two languages within the design. The window graphics used Humana's signature colors, design elements, and photography, staying true to their established branding while catering to the unique cultural context of the location. The design aimed to not only reflect Humana's identity but also create a welcoming environment that resonates with the community.

Project: Large-Format Brand Activation
Location: Yorktown Mall

Overview: This project involved designing a large-format brand activation for the Yorktown Mall, using escalator mockups as a key visual element. The activation aimed to create an immersive brand experience for shoppers, utilizing the mall's escalators as a dynamic canvas for creative design. The goal was to draw attention, elevate the shopping experience, and engage visitors in a memorable way.

Project: Welcome Wall Design
Location: Front Desk, San Pedro Office

Overview: This project involved designing a welcoming and culturally inclusive "Welcome Wall" for San Pedro’s front desk area. The wall was designed to greet visitors in both English and Spanish, reinforcing the brand’s commitment to accessibility and inclusivity. It served as a focal point in the lobby, providing an inviting atmosphere from the moment visitors entered the space.

Project: Humana Neighborhood Centers Bilingual Window Graphics

Overview: This project involved the design of bilingual window graphics for San Pedro's office, featuring both English and Spanish text. The goal was to create a welcoming and functional design that communicated key information clearly to a diverse audience while reflecting the brand’s identity and commitment to accessibility. These window graphics were strategically placed to ensure visibility and engagement for all visitors.