Execution: The poster balanced the natural beauty of the oysters with the clean, premium image of Finlandia Vodka. The use of rich imagery paired with minimalist typography ensured the message was clear and impactful, resonating with eco-conscious consumers and aligning with Finlandia’s brand values. The design’s clean lines and vibrant imagery mirrored the purity and quality that Finlandia stands for, while also highlighting the collaborative spirit of the campaign with The Oyster Recovery Partnership.

Impact: The campaign helped raise awareness about the critical role oysters play in maintaining water quality and the environment. By supporting this initiative, Finlandia Vodka not only reinforced its commitment to sustainability but also fostered a deeper connection with consumers who value eco-friendly practices. This partnership generated positive exposure for both the brand and the Oyster Recovery Partnership, contributing to both environmental efforts and the brand's reputation as a champion of purity and sustainability.

Overview: In collaboration with Brown-Forman and The Oyster Recovery Partnership, Finlandia Vodka launched a campaign focused on environmental sustainability, promoting the restoration of South Carolina’s oyster population to protect water quality. The campaign highlighted Finlandia Vodka’s commitment to pure, pristine water as a core value of its brand, underscoring its belief that without pure water, there is no Finlandia.

Design Concept: The campaign’s centerpiece was a visually striking poster that featured a Finlandia Vodka bottle surrounded by a carousel of oysters, symbolizing the brand’s involvement in the restoration of the bay’s ecosystem. The core message—"Without pure water, there is no Finlandia"—emphasized the importance of clean water in both the vodka-making process and environmental conservation. The tagline, "Here’s to pure water in South Carolina," was a nod to both Finlandia’s commitment to water purity and the ongoing oyster restoration efforts in the region.

Key Takeaways:

• The campaign aligned Finlandia Vodka's brand values of purity and sustainability with an important environmental cause.

• The design effectively communicated the message through visual storytelling, blending brand elements with nature’s beauty.

• The collaboration with The Oyster Recovery Partnership helped highlight the brand’s commitment to both community and environmental responsibility.

This case study serves as a powerful example of how design can play a role in promoting sustainability while reinforcing a brand's core identity.